ShopNest
A modern headless e-commerce store with dynamic catalog filtering, instant algorithmic search, and a one-click checkout experience.
Where the Product Was Stuck
The client was outgrowing monolithic Shopify themes where product pages took 4+ seconds to load on mobile, directly degrading paid advertising ROAS and organic rankings.
Architectural Approach
We engineered a headless storefront using Next.js on the edge. Pages load instantaneously from global CDN caches, cart states persist smoothly across devices, and search results render in under 50ms.
Key Engineering Decisions
Headless Next.js edge storefront with incremental static revalidation (ISR)
Instant Algolia search integration with predictive typeahead suggestions
Optimistic UI state management for instant add-to-cart interactions
Automated Google Merchant Center product feed schema integration